So Jalen how did the theme of this collection come to fruition?

Jalen: During the pandemic I found myself up late on YouTube and Instagram watching old music videos, sitcoms and unsung documentaries. Often times I find a lot of happiness in nostalgia. Surprising to most, my creative process typically starts with a song. For the first collection "CLASSIC" I had that Isaac Hayes sample stuck in my head for the longest and it kind of set the tone for the designs and aesthetic of the shoot; very casual meets sophistication. The second collection I dropped at the same time was inspired by the HBCU band song "Glad to See You Again". That collection was not a main installment but it was fun to create. Our brand motto is "Intrinsic. Southern. Classic". For summer 2020 I knew I wanted to incorporate Intrinsic because Southern was the last installment of the trilogy I wanted to release but I didn't know how. The brand is intrinsic because every single detail comes from within and has meaning.

I was in the gym and Paradise by LL Cool J featuring Amerie came on and immediately a promo video for the summer flashed in my head and that was it! This collection is going to be called "Intrinsic Paradise". From then on I just kind of remembered how summer 2003 was fun and had many hits. It reminded me of my Dad taking me and my brother to the city pool and we would swim and hangout all day along with trips to the library. So I wanted to find a way to incorporate all the songs of that summer and that's how the design of the Intrinsic Paradise 2003 Summer Tour Tee came about. A fictional tour if I was old enough during that time I would have loved to put together. So this collection is just about inner peace, enjoying the moment, nostalgia, happiness and having fun! After 2020, I think we all learned how to find a place of paradise within ourselves.